So I have sensitive skin, but that is not really the point of this post. Years ago, a doctor recommended I use a very gentle, soap free cleanser, which comes in big ugly bottles with (to me) clinical overtones. So I did. It's a perfectly pleasant product to use and works for my purposes but the packaging is ugly.
Somewhat later, a dermatologist with a makeup fixation talked me into buying that smaller bottle of slightly fancier and 8 times more expensive, very neutral cleanser. I was dubious because it's main claim to efficacy was the inclusion of "French spring water". Ha. It turned out to be barely distinguishable from the product in the ugly bottle. Maybe it has a slightly finer texture, maybe.
Later still, I had used all the new product, but I liked the bottle, so I refilled it from the ugly bottle.
Even later I caught myself thinking "this french stuff really is nicer". Oh really self? really? don't you remember you refilled this pleasant little bottle from the big ugly one? Ha, crazy lady.
So the lesson is something like: package your product well and (at least some dumb) people will think better of it.

The inverse is true too. Take decent preferred product in ugly bottles:
Repackage them into more attractive receptacles and feel happier when you use them. Works for me :-)

Somewhat later, a dermatologist with a makeup fixation talked me into buying that smaller bottle of slightly fancier and 8 times more expensive, very neutral cleanser. I was dubious because it's main claim to efficacy was the inclusion of "French spring water". Ha. It turned out to be barely distinguishable from the product in the ugly bottle. Maybe it has a slightly finer texture, maybe.
Later still, I had used all the new product, but I liked the bottle, so I refilled it from the ugly bottle.
Even later I caught myself thinking "this french stuff really is nicer". Oh really self? really? don't you remember you refilled this pleasant little bottle from the big ugly one? Ha, crazy lady.
So the lesson is something like: package your product well and (at least some dumb) people will think better of it.

The inverse is true too. Take decent preferred product in ugly bottles:
Repackage them into more attractive receptacles and feel happier when you use them. Works for me :-)








